Keynote: The Global View with WPP Founder and CEO, Sir Martin Sorrell
1:09:07
The Chief Executive of WPP will talk about Cuba, China and creativity and run his eye over everything from the future of advertising, ad-blocking and funding of content to the impact of social media and life after Brexit. Keynote: IBC 2016 Friday
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Interview with Erik Huggers
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Keynote: Online Broadcasting Evolves: Big audiences and music. Beyond YouTube and how Vevo is shaking up the broadcasting playlist. With Erik Huggers
1:00:25
Keynote: Erik Huggers, CEO, Vevo
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Harnessing the Power of Influencers
49:37
How can social influencers benefit your brand? This panel will look at the new millennial TV habits and the rise of YouTube influencers. Discussing how brands can connect and collaborate with online talent in innovative ways.
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How to Make Friends and Engage Audiences Around the Globe
42:58
How do broadcasters use social platforms like Twitter, Facebook, Snapchat and Youtube to engage audiences and super-serve the fans? Leading TV executives and major internet platforms explore best practice for building and talking to your fan base.
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Key Moment: "Bondi Rescue... acquired all the rights... for YouTube": Fred Petitpont on content repurposing
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"Bondi Rescue... now up to 1 billion views": Fred Petitpont on social media content success
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Reel: "Bondi Rescue... acquired all the rights... for YouTube": Fred Petitpont on content repurposing
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"Bondi Rescue... acquired all the rights... for YouTube": Fred Petitpont on content repurposing #ContentRepurposing #SocialMediaTrends #BondiRescue #YouTubeSuccess #TVtoSocialMedia