IBC TV

SMPTE Program

3:13

Introduction to SMPTE at IBC

Digitalising Broadcast Advertising for Premium Revenue

30:10

Broadcast advertising is undergoing a major transformation, with broadcasters increasingly turning linear content into addressable, programmatic-ready inventory that can command premium pricing.

ATSC 3.0’s Role in Europe’s Media Future - Reimagining Broadcast Economics - Mobiles to Automobiles

41:21

As Europe rethinks terrestrial and mobile delivery, having an extensible broadcast platform offers a pragmatic path to implementing multiple business models at continental scale. With “mobile-first” consumption surging

The 2025 Club World Cup as the Engine of Innovation: How Cloud Technology Reshaped Sports Rights and Delivery

30:14

This panel will explore a pivotal moment in live sports broadcasting: the shift from traditional broadcasters to global streaming platforms. Hosted by a leading European technology figure and featuring experts from AWS, DAZN, and M2A Media

The evolution of AI- Supercharging broadcasting

2:16

Saturday Highlights 2

“Seeing the collaboration has inspired me”

0:51

Saturday audience 1

Netflix: Empowering Creativity through Innovation

1:26

Netflix_Empowering Creativity through Innovation

2:13

News 2

1:49

IET - From black and white to Ultra HD and beyond the evolution of the visual experience

45:22

The IET Media Technical Network is delighted to once again be part of IBC 2025. Once again we'll be running a series of Owner sessions which will explore the global impact and importance of television.

What are the smart plays in the streaming and creator era

1:19