IBC TV

SMPTE - Smart Workflows - Harnessing AI tools for Next Generation Content

31:48

AI is rapidly redefining the media landscape, unlocking capabilities once thought impossible. This session delves into how modern AI systems interpret and generate multimedia content, enable richer storytelling, and automate key production processes.

SMPTE Program

3:13

Introduction to SMPTE at IBC

Digitalising Broadcast Advertising for Premium Revenue

30:10

Broadcast advertising is undergoing a major transformation, with broadcasters increasingly turning linear content into addressable, programmatic-ready inventory that can command premium pricing.

ATSC 3.0’s Role in Europe’s Media Future - Reimagining Broadcast Economics - Mobiles to Automobiles

41:21

As Europe rethinks terrestrial and mobile delivery, having an extensible broadcast platform offers a pragmatic path to implementing multiple business models at continental scale. With “mobile-first” consumption surging

The 2025 Club World Cup as the Engine of Innovation: How Cloud Technology Reshaped Sports Rights and Delivery

30:14

This panel will explore a pivotal moment in live sports broadcasting: the shift from traditional broadcasters to global streaming platforms. Hosted by a leading European technology figure and featuring experts from AWS, DAZN, and M2A Media

The evolution of AI- Supercharging broadcasting

2:16

Saturday Highlights 2

“Seeing the collaboration has inspired me”

0:51

Saturday audience 1

Netflix: Empowering Creativity through Innovation

1:26

Netflix_Empowering Creativity through Innovation

2:13

News 2

1:49

IET - From black and white to Ultra HD and beyond the evolution of the visual experience

45:22

The IET Media Technical Network is delighted to once again be part of IBC 2025. Once again we'll be running a series of Owner sessions which will explore the global impact and importance of television.