The Intersection of AI and creativity: "Where we are is where we were always planning to be."
0:48
In a keynote exploring the intersection of AI and creativity, Andy Hood from WPP says the current human-machine collaboration has been long-anticipated and planned, sharing that, "the best people - with the best tools - do the best work. "
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The AI and Creativity Intersection; "The best people with the best tools do the best work"
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Weighing up the right balance for human-machine collaboration, Andy Hood from WPP shares what he believes to be the right formula combing people, platform and skills, saying, "AI did not create this work, PEOPLE created this work, using AI."
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