How ITV, the UK’s leading commercial broadcaster, is managing the transition from linear to addressable TV at massive scale
31:00
ITV plc, the largest commercial broadcaster in the UK, continues to pioneer innovative advertising opportunities at a grand scale and while exploring creative ways of engaging with consumers.
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Technical Papers: Recent advances in immersive and volumetric media
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How ITV, the UK’s leading commercial broadcaster, is managing the transition from linear to addressable TV at massive scale
31:00
ITV plc, the largest commercial broadcaster in the UK, continues to pioneer innovative advertising opportunities at a grand scale and while exploring creative ways of engaging with consumers.
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Live cloud production with TNT Sports
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IBC2023: In this session, hear how Warner Bros. Discovery Sports has been migrating their media workflows to gain operational flexibility and have the opportunity to present more data-led stories.
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Virtual Production & the Metaverse: A future where everyone is invited to play
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IBC2023: In this inspiring keynote session, Marco combines generative AI, mixed reality, storytelling, gestural sensing and swarm robotics to give us a glimpse of a delightful, augmented future right now.
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Generative AI in media and entertainment
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IBC2023: AI and ML services have been deployed in the media and entertainment industry for decades. Now, generative AI has both captured imaginations and prompted important questions about how these tools will be used.
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SCTE focuses on net zero
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Anthony Basham, President of SCTE, one of the co-owners of IBC2023, said the Society of Broadband Professionals (SCTE) was focusing on the telco net zero challenge in a landmark session on the Monday afternoon at IBC2023 in Amsterdam.