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SMPTE - Securing and Standardizing Control: Inside the SMPTE ST 2138 Ecosystem
37:47
Controlling media devices and services has traditionally been a fragmented challenge—especially in today’s hybrid infrastructures. This discussion introduces a standardized, open-source control framework that’s transport-agnostic
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Winning the engagement race with AI-powered entertainment experiences
35:47
The race for viewers and their sustained attention is intensifying. Electronic program guides are on their last breaths and content carousels are ready for a reboot.
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SMPTE - Smart Workflows - Harnessing AI tools for Next Generation Content
31:48
AI is rapidly redefining the media landscape, unlocking capabilities once thought impossible. This session delves into how modern AI systems interpret and generate multimedia content, enable richer storytelling, and automate key production processes.
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SMPTE Program
3:13
Introduction to SMPTE at IBC
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Digitalising Broadcast Advertising for Premium Revenue
30:10
Broadcast advertising is undergoing a major transformation, with broadcasters increasingly turning linear content into addressable, programmatic-ready inventory that can command premium pricing.
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ATSC 3.0’s Role in Europe’s Media Future - Reimagining Broadcast Economics - Mobiles to Automobiles
41:21
As Europe rethinks terrestrial and mobile delivery, having an extensible broadcast platform offers a pragmatic path to implementing multiple business models at continental scale. With “mobile-first” consumption surging
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The 2025 Club World Cup as the Engine of Innovation: How Cloud Technology Reshaped Sports Rights and Delivery
30:14
This panel will explore a pivotal moment in live sports broadcasting: the shift from traditional broadcasters to global streaming platforms. Hosted by a leading European technology figure and featuring experts from AWS, DAZN, and M2A Media
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The evolution of AI- Supercharging broadcasting
2:16
Saturday Highlights 2
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“Seeing the collaboration has inspired me”
0:51
Saturday audience 1
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Netflix: Empowering Creativity through Innovation
1:26
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Netflix_Empowering Creativity through Innovation
2:13
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