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3. Shaping the Future of Television: Reflections on the Paris Olympics TV 3.0 Live Broadcast Showcase in Brazil

Shaping the Future of Television: Reflections on the Paris Olympics TV 3.0 Live Broadcast Showcase in Brazil

This presentation explores Brazil's transition to TV 3.0 and the live pilot broadcast of the Paris Olympics 2024. Building on the success of the FIFA World Cup 2022 showcase, Brazil's broadcasters and the SBTVD forum