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  3. IBC Showcase: Microsoft - Understanding your audience: Engaging and retaining your fans in these dynamic times
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      IBC Showcase: Microsoft - Understanding your audience: Engaging and retaining your fans in these dynamic times

      Hear the panellists discuss the challenges the sports and entertainment industry faces today as fans demand more attention and need more encouragement than ever before. They will delve into how they leverage a digital strategy and technology that...

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