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3. IBC Showcase: Firstlight - Knowing the ‘what’ and the ‘why’ of personalisation

IBC Showcase: Firstlight - Knowing the ‘what’ and the ‘why’ of personalisation

In the increasingly crowded OTT field, offering differentiating personalized experiences is becoming more and more important. To drive viewer loyalty and monetization video providers need to look past the basics of recommendations – such as genres...