IBC2019 Conference Shorts: Understanding the consumption habits of Gen Z
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IBC2019 Conference Shorts: Understanding the consumption habits of Gen Z
Consume: Engaging Consumer Experiences, The Forum, 13:4516 Sep 2019. Speakers: Martin Ashplant (Beano Studios), Andy Fidler (The Hook Group), Arron Shepherd (The Goat Agency) and Laura Gibson (Chiel UK).
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