IBC2018 Panel Interview: Marc Schipper, Richard Mills and Mary Ann Halford
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IBC2018 Panel Interview: Marc Schipper, Richard Mills and Mary Ann Halford
Marc Schipper (Transmedia Producer & CEO, Schipper Projects), Richard Mills (Technical Director, Sky VR Studios, Sky) and Mary Ann Halford (Global Media & Entertainment Strategist, OC&C Strategy Consultants).
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Chris Rose - engaging and monetising issues
Chris Rose - engaging audiences of different generations
Chris Rose - reaching audiences
Chris Rose - brand reputation
Panel - Has convergence impacted content discovery
Fabian Birgfeld - How can bots and virtual assistants enhance the viewing experience
Fabian Birgfeld - How has technology altered the audience experience
Fabian Birgfeld - How has audience engagement transformed
Fabian Birgfeld - How will the digital experience change over the next 12 months
Chris Rose - Do audiences still trust content creators
