Ad-Blockers, Bots and Fraud: Can Internet advertising be fixed?
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Ad-Blockers, Bots and Fraud: Can Internet advertising be fixed?
Is internet advertising broken or can it be fixed? As viewing shifts to mobile and ad spend shifts to programmatic, can traditional media owners fund investment in quality of content? Can the challenges of ad-blocking, fraud and bots be overcome?
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Interview with Tony Emerson, Worldwide MD, Media & Cable, Microsoft
IBC2016 What Caught My Eye - EBU Felix Pulin
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Interview with Olivier Schaak, Creative Director, Canal+
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