The AI and Creativity Intersection; "The best people with the best tools do the best work"
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The AI and Creativity Intersection; "The best people with the best tools do the best work"
Weighing up the right balance for human-machine collaboration, Andy Hood from WPP shares what he believes to be the right formula combing people, platform and skills, saying, "AI did not create this work, PEOPLE created this work, using AI."
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Magnifi at IBC2023 in Amsterdam
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IBC2023 welcomes media, entertainemnt and technology industries