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3. IABM Session: State of MediaTech - Key drivers of change in 2023 and beyond

IABM Session: State of MediaTech - Key drivers of change in 2023 and beyond

IBC2023: In this session, the IABM presents its latest research on the key drivers of change in MediaTech, including an analysis of the impact of macro headwinds on the market as well as data-driven insights on MediaTech investment patterns.